That book is why she didn’t quit.
Now she has 100K subscribers.
And it hit me because I realized I’ve been living inside “the dip” for years, without knowing it had a name.
So let me explain what the dip is, how to know if you're in one, and when you should push through versus when quitting is the smarter move.
What Is The Dip?
Seth Godin describes the dip as the long, exhausting middle phase between starting something and succeeding at it.
You begin with energy and excitement.
You get some initial results, you feel momentum, and then suddenly:
silence.
No growth.
No traction.
No applause.
Just work.
And the question we all eventually ask:
“Should I keep going, or should I quit?”
Seth says the dip isn’t failure, it’s the filter.
It’s the test that separates those who want success from those who only want the feeling of success.
I’ve lived more dips than I can count.
Deep 1
I've been posting on Pinterest for 2 years now, with nothing to show for it.
Analytics were dead.
But then — suddenly — in the last month: 265K monthly views.
One pin passed 100K impressions.
From the outside, it looks like I just got lucky.
But the truth is: the dip trained me for the result.
Deep 2
3+ years of posting on x.
This entire year: stuck at 9.5K followers.
I’m experimenting now a new strategy. Slowly improving. Still in the dip here.
Deep 3
My first year selling templates?
Terrible numbers.
And I’m grateful for that now.
Because the truth is — my templates were shit.
I was learning. Designing. Improving. Failing publicly.
If those early templates went viral, I would’ve collapsed under the weight of success (and angry customers) I wasn’t ready for.
The dip was training me.
Today, Second Brain 6.0 is 100x better than the version I started with.
And my customers said that
The dip builds you.
Slowly. Quietly. Invisibly.
The Dip Is The Audition
You don’t get to succeed before you become the person who deserves success.
The dip is where you learn the skills, build the discipline, and become the version of yourself who can handle the blessing.
Deya wasn’t ready for 100K subs in 2021.
I wasn’t ready for high sales in year one.
You probably aren’t ready for your end-goal today.
But the dip is preparing you.
The Dip Filters Everyone Else Out
If getting 100K subscribers was easy, everyone would.
If building a successful business was smooth, everyone would.
The dip creates scarcity.
Most people quit here.
If you stay, you rise into the top 1% simply by surviving the silence.
When To Push — And When To Quit
Ask yourself:
Do you deeply want this — even when no one watches, buys, or applauds?
Do you enjoy the process, not just the outcome?
Is there even the tiniest growth? One better post, one better design, one person who cared.
Is the difficulty making you better, or is it draining your soul?
If it’s growth-pain — push.
If it’s soul-pain — quit.
What Saved Me Through The Dip
Tracking tiny wins.
Things no one else cared about:
• Posted 30 days.
• Improved design.
• 100 impressions.
• One sale.
• One subscriber.
Those small wins told me: keep going — it's working, just slowly.
And of course, Second Brain 6.0 helps me with that
-> Get it today
If You're In The Dip Right No. Good.
That means you're building something real.
Just ask yourself:
Is this the dip I want to conquer?
If yes, keep stacking tiny progress.
Your breakthrough isn't later — it’s already being built inside the silence.
The dip isn’t the obstacle.
The dip is the shortcut.
Keep going.
Osama (OLS)
