Hey,
Remember last time when I told you about the dip?
That brutal middle phase between starting something and actually succeeding at it?
I mentioned a YouTuber named Deya who was about to quit in early 2024. Frustrated. Creating nonstop. No growth.
Then she read a book standing in a bookstore aisle, start to finish.
85 pages.
She didn't quit. Now she has 200K subscribers.
That book was "The Dip" by Seth Godin.
I've been reading it this week, and I need you to read it before 2025 ends.
Not because I said so.
But because this tiny book will change how you think about quitting, pushing through, and knowing the difference between the two.
Why This Book?
Look, I already shared the main concept with you last week. The dip curve, how success hides behind that painful middle phase.
But there's so much more in this book I didn't cover.
Like when quitting is actually the smartest move you can make.
Like why "never give up" is terrible advice.
Like how to know if you're in a dip worth fighting through, or a dead end you should've left months ago.
Seth Godin writes something that hit me hard:
"Winners quit all the time. They just quit the right stuff at the right time."
Read that again.
We grew up thinking quitting equals failure. That real winners push through no matter what.
But that's not true.
Real winners quit constantly. They quit the stuff that isn't working so they can focus everything on the stuff that will.
The Three Paths
Here's something from the book I wish someone told me years ago.
Everything you pursue falls into one of three categories:
The Dip - Hard, painful, but there's light at the end. Worth pushing through.
The Cul-de-Sac - You work and work, nothing gets better, nothing gets worse. Just... stuck. A dead end disguised as stability.
The Cliff - Feels fine now, but you're walking toward a drop. The longer you stay, the harder it gets to leave.
Most people can't tell which one they're in.
So they stay in dead ends for years.
They quit dips right before the breakthrough.
They mistake "familiar" for "right."
This book teaches you how to see clearly.
The Gym Insight That Broke My Brain
There's this part in the book where Seth talks about weight training.
You use your muscles every single day, right? Walking, lifting, moving.
So why don't they grow?
Because you never push them to failure.
Those last few seconds in the gym, when your muscle is screaming, when everything in you wants to stop, that's when growth actually happens.
The first 50 minutes are just preparation for those final moments.
Most people quit right before that point.
In the gym. In business. In life.
Seth writes:
"It's human nature to quit when it hurts. But it's that reflex that creates scarcity."
The people who push past that pain? They become rare. And rare is valuable.
Why I'm Not Summarizing the Whole Book
I could keep going.
I could tell you about the three questions to ask before quitting.
About why pride destroys smart quitters.
About the woodpecker who taps twenty times on a thousand trees versus twenty thousand times on one tree.
But I'm not going to.
Because you need to read this book yourself.
It's 85 pages.
You'll finish it today if you start now.
And it's the perfect book to end 2025 with, so you can enter 2026 knowing exactly what to quit and what to fight for.
Here's What I Want You to Do
Find this book. "The Dip" by Seth Godin.
It's short. It's cheap. It's everywhere.
Read it before the year ends.
Then ask yourself:
What am I doing that's actually a dead end?
What am I doing that's a dip worth conquering?
What should I quit tomorrow so I can win somewhere else?
These questions will change your year.
Maybe your life.
85 pages. One day. A completely different perspective on success, failure, and everything in between.
Go read it.
Only 3 days left and the 30% off on all our premium templates will end.
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See you tomorrow, insha'Allah.
Osama (OLS)
P.S. - If a girl in a bookstore can read this book standing up, finish it, decide not to quit YouTube, and hit 100K subscribers... maybe it's worth your afternoon.
